Audi Sponsored Project
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COURSE/
Corporate Sponsored Project: Audi
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TERM/
2018 Fall

INSTRUCTOR/
Antonio Borja,
Claudia Dallendoerfer

TEAM MEMBERS/
Xiaoxiao Ma
Micheal Dern

BACKGROUND/
What will Audi vehicles look like in the year 2040? In this corporate sponsored project, students worked directly with the sponsor, Audi, to produce design proposals based on the project brief, with the emphasis placed on concept, research, rebranding, presentation, and final exhibition.

APPROACH/
The graphic design team took on a role of overall project management, assigning teams and setting standard elements to develop cohesive designs for the future design of Audi. From developing detailed mood boards to studying typefaces and color palettes, the team developed a public exhibition that showcased five different experience proposals for Audi’s 2040 vision.