easyjet airline rebrand

COURSE/
STRATEGIES FOR BRANDING
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TERM/
2018 Summer

INSTRUCTOR/
Thomas McNulty

BACKGROUND/
EasyJet is a British low-cost airline that began flying in 1995. It is one of the two largest budget airlines in Europe, alongside its rival Ryanair. EasyJet uses the simplest way to connect people across Europe. People can fly across countries in Europe via this friendly and convenient experience.
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APPROACH/
Giving a more recognizable identity and characteristics for EasyJet is the most important purpose of this rebranding project. Keep the classic orange color from the original logo, but update the font to embrace the modern and professional identity. Create a secondary pattern for the company to have diverse designs for the brand applications. EasyJet creates a new lifestyle for the audience. People do not need to feel hesitant to buy a flight ticket. EasyJet is the best choice for a reliable budget airline.