solos
retail store

COURSE/
Packaging 4
‍
TERM/
2019 Spring

INSTRUCTOR/
Thomas McNulty

BACKGROUND/
Solos is a retail store tailored to single-person households in New York. There is a growing recognition and acceptance that many people live solo by choice. Today having a place of one’s own is a mark of success. Individuals are willingly to pay a premium for prestigious living.    

APPROACH/
Being solo gives you independence. Solos retail store provides a lot of products to support the single-person household, while also creating a community to meet others who choose to live alone. The New York Chelsea neighborhood where the store is based is a diverse location with rich history and a mix of industrial landmarks and new structures. We provide solos with premium products hand selected to meet their needs.