Ticketmaster Rebrand
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COURSE/
Branding Principles
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TERM/
2017 Fall

INSTRUCTOR/
Andrew Cambouris

BACKGROUND/
This rebranding project gives Ticketmaster a fresh new identity. The main purpose of this platform is to attract customers to buy tickets and to get them excited about the event they’re attending.

APPROACH/
The most thrilling moment of an event is when the show begins and the stage lights turn on. In that moment, the audience is facing the stage and each person is illuminated by the lights, making them glow. “Time to Glow” is my rebranding concept.

Nowadays, we use websites or apps to buy tickets. Printed tickets are a thing of the past. When you purchase your tickets digitally, you select the best seat from a seat map. In essence, the seat map graphic represents the idea that Ticketmaster always provides the best seat for you.