Windows Gin
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COURSE/
Packaging 3
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TERM/
2018 Fall

INSTRUCTOR/
Christine George

BACKGROUND/
Windows Gin is an American craft gin brand based out of Brooklyn, New York. The target audience are the metropolitans who live in the Big Apple. A majority of people living in New York spend most of their time in small indoor spaces. Window is a chance for them to have some fresh air and lift the stress off their shoulders. Have a glass, feel free and relaxed.

APPROACH/
The similarities between gin and a window is that they are clear and transparent and can reflect the beautiful light through the glass. People who work indoors can see the color of sky change in one day through windows. They also can see it reflected through this gin collection, which features three bottles ranging. Morning Gin, Noon Gin, and Night Gin, from lower alcohol percentage to higher. The packaging uses different gradient colors to represent the different time and mood of the day.